Complete Brand Transformation

Confidential Client - E-commerce

Repositioning established brand for premium market segment

+65%

Order Value

-30%

CAC Reduction

+85%

Brand Perception

The Challenge

Elevate an established e-commerce brand to compete in the premium segment without alienating existing customers. The original brand felt dated and was limiting growth potential.

Our Approach

Conducted comprehensive brand audit and market research. Evolved the brand rather than revolutionizing it—refining the visual identity while maintaining brand equity. Introduced sophisticated color palette, elevated typography, and refined photography style.

Services Delivered

Brand strategy document

New visual identity system

Comprehensive brand guidelines

Packaging redesign

Website refresh

Marketing collateral suite

Brand rollout plan and timeline

Results & Impact

Successfully repositioned brand in premium segment. Average order value increased 65%, customer acquisition cost decreased 30%, and brand perception scores improved across all metrics.

Project Gallery

Ready to Transform Your Brand?

Let's create something exceptional together. Book a free consultation to get started.